/*----- ADDITIONAL META BY EHF CALANGIN FOR GOOGLE VERIFICATION (START!!!) ----- */ /*----- ADDITIONAL META BY EHF CALANGIN FOR GOOGLE VERIFICATION (END!!!) ----- */ The New Age of Recruitment: Attracting Top Talent with Digital Marketing

Today’s digital age has made it necessary for organizations to become more agile in keeping up with the fast-paced world.

Organizations are now starting to reinvent themselves at the structural level to fuel up their digital strategies. This also implies that digital transformation also made an impact on human resource management.

It cannot be denied that the digital age is now reshaping the way an organization recruit, select and develop skills for the workforce of the new generation.

With the advent of the digital revolution, there has been a shift from the traditional paradigm in the workplace towards employee engagement, learning, and development, including recruitment and attracting top talent.

A Good Corporate Reputation as an Asset for Recruitment

Recruiting and attracting talent remains to be a challenging task for recruiters and HR professionals in today’s digital landscape. Combined with the prevalence of a talent-driven economy in major industries, the stakes are even higher than before.

Hiring the right candidate is crucial for any kind of businesses in the same way as investing in top talent can help drive your organization to greater heights.

The talent-driven economy of today reveals that a good reputation is critical in recruiting and retaining top candidates. A good corporate reputation is an organization’s best asset in recruiting top talent.

However, as seasoned veterans in the recruitment field may have noticed, successful recruitment can also be a Catch-22 scenario wherein – the best candidates want a job in a company with an excellent reputation, but the only way an organization can have a good reputation is by attracting the best applicants.

Companies that are successful in attracting top talent do so because they have already established a reputation that attracts great candidates. A good rule of thumb for successful recruitment is to start with the basics.

In other words, an organization must be able to earn its good reputation since applicants will only work for companies when they hear that their employees are treated well.

Here are a few tips on how to hire the best talent and capitalize on your company’s good corporate reputation:

  •   Hire to cultivate the corporate culture you want to achieve.

Great companies are the one that looks and feel like a family. Make sure that the people you will bring onboard will fit right into your extended family.

  •   The key to successful recruitment is to know how to interview applicants.

A good recruiter will know what to look for, the kinds of questions to ask, and how to prompt information that would tell if the candidate is an excellent addition to the company.

  •   Know what kind of team that your organization is building.

Even before going to the interviews, it would be best if you have a checklist for the kind of candidates you are looking for, especially the kind of personality that will be best suited for the company.

  •   Learn about the candidate’s goals.

It’s important to know about the candidate’s short-term and long-term goals for themselves. Spend some time delving into the applicant’s career-oriented goals and think about how their dreams can be aligned with the company’s future prospects.

Recruiting Top Talent in the Digital Age

Nowadays, it’s no longer just a good reputation that’s important. It’s also about framing your employer brand to establish an online presence that will not only build the company’s reputation but also hype about it.

Employer branding, just like corporate branding or product branding, is geared explicitly towards perception. In this case, it is all about the applicant’s perception of your organization.

From the company website, the receptionist’s greeting at the office lobby, the office interior to the organization’s involvement in the community – these are just some of the things that will make or break an applicant’s perception towards your company.

To attract top talent and obtain a competitive advantage in the digital age, one of the major challenges of the HR field is to apply digital marketing strategies in their recruitment process.

 A well-respected employer brand will significantly enhance your company’s job vacancies. So watch out for posts about your company on social media. Better yet, listen to what your staff is saying about your company’s work environment. You might even want to try to Google about your company and read online forums about your business.

Find ways to get the word out and raise your employer brand by using digital marketing strategies such as:

  •   Boosted posts on social media

Boosted posts are a cost-effective way to target potential applicants in specific industries. Let Facebook help you find your ideal candidate by making your job openings available on social media and not just on the company website.

  •   LinkedIn job ads

Job ads on LinkedIn will help you find candidates who will fit your company’s job description. Make sure that your ads are creative enough to stand out so that it will give a glimpse of your company’s corporate culture.

  •   Google for Jobs

Google has now integrated a number of job board sites in their search engine. It will automatically pull related job opening in the search results for people looking for jobs in a specific area. 

  •   AI chatbots

AI chatbots are a great way to improve a candidate’s user experience. Employers can take advantage of AI technology that is being used by offshore RPO firms like Sysgen RPO’s Roborecruiter tool. Its instantaneous response allows the job candidates to stay connected through automation.

According to an article from the Harvard Business Review, the HR field needs to think and act like marketers and adopt these seven digital marketing recruitment practices to attract top talent: 

  1.     Compete for candidates in the same way companies are competing for customers.

The talent-driven economy today implies that there is indeed an intense competition to find the best talent. A potential candidate normally checks out the company website and social media platforms like Facebook and LinkedIn.

By taking on a more balanced recruitment-centric and sales-oriented approach in the digital realm, companies can have the opportunity to raise their employer brand. Giving a glimpse of what it’s like to work on your company will also have the potential to boost your company profile as well.

  1.     Pay more attention to digital user interfaces.

Make sure that the application process is not cumbersome for your candidates by applying a human-oriented approach to your recruitment. Innovations in technology such as AI chatbots can significantly improve a job candidate’s user experience in your recruitment process.

  1.     Be more human.

In today’s digital age, the company with the “most humanized” approach will gain more traction among potential job candidates. Innovations in digital technology can be used to tear down barriers in the recruitment process instead of erecting them.

In simple ways such as – making the HR department friendlier and more approachable to applicants and having a dedicated personnel answer recruitment questions on the company website and social media. These will make great strides in the candidate’s user experience.

  1.     Build an employer brand to help amplify your message.

Foster a corporate culture that will make your employees proud of the company they work for. Let your employer create social media content that will reflect the corporate culture you are hoping for. In other words, give them the right reasons to harp about how great it is to work for your company. 

  1.     Try contextual advertising.

Try putting yourself in the shoes of a job seeker and create ads that they can identify with. Show targeted ads that will address questions of your potential candidates and make sure that you get to differentiate your company from your competitors.

  1.     Think strategically about recruitment touchpoints.

Just like a consumer’s buyer’s journey, an applicant’s employment journey is also filled with decision touchpoints before they accept your company’s job offer. Make it easier for them to come up with a decision by presenting several recruitment touchpoints that will help them assess your company’s corporate culture, wages, benefits, etc. 

  1.     Use influencer marketing to recruit.

While most online ads today are often blocked or ignored, people still love getting information to online personalities that they look up to. Consider finding celebrity influencers that will become brand advocates for your company online. Your company can gain credibility from industry experts who can vouch for your brand as they talk about what’s it like to work for you.

Embarking on the New Age of Recruitment

Recruitment in the digital age is far different from what it was several decades ago. With the advent of digital technology, companies can leverage recruitment strategies with the help of digital marketing to attract and retain top talent.

Sysgen RPO has top-notch recruitment solutions that can propel your company’s hiring engagements.

With the advancements in AI and data analytics over the past few years, digital innovations in recruitment are set to dominate the industry this 2019. Sysgen RPO can leverage on the latest trends in digital recruitment to help your organization find top-notch applicants for your vacancies.



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How to Use Digital Marketing For Recruitment | Top Floor. (2017). Top Floor. Retrieved 24 January 2019, from https://www.topfloortech.com/blog/digital-marketing-for-recruitment/

MIHALCEA, A. D. (2017). Employer Branding and Talent Management in the Digital Age. Management Dynamics in the Knowledge Economy, 5(2), 289–306. https://doi.org.ezproxy.upd.edu.ph/10.25019/MDKE/5.2.07

Schaefer, M. W. (2016). Why (and How) HR Needs to Act More Like Marketing. Harvard Business Review Digital Articles, 2–5. Retrieved from http://search.ebscohost.com. ezproxy.upd.edu.ph/login.aspx?direct=true&db=bsu&AN=120606178&site=ehost-live

Storry, A. (2005). How to Find & Keep the Best Talent: Train & Motivate. Franchising World, 37(9), 52–54. Retrieved from http://search.ebscohost.com.ezproxy.upd.edu.ph/ login.aspx?direct=true&db=bsu&AN=18635248&site=ehost-live